J Ricketts, start as an investment banker, started discount brokerage(1975), automated telephone trades (1988), online trading (1994), took Ameritrade public in 1997. Ameritrade grew through acquisition, bought Datek for $713 million in 2002. Purchased Bidwell & Co. and a deal is cooking to acquire some 50,000 accounts from JB Oxford Holdings.
Married and has four children. Education: reighton University, Bachelor of Arts / Science.
$1.5 billion as of 2005.